Corporate Identity
About the Brand
TechNarts is an intentional duality; a name with two authentic meanings, each telling a part of our story. Circassian Heritage – Inspired by the Narts of Circassian mythology, legendary heroes known for their courage, intelligence, and mastery; reflecting the cultural roots of our founder.
Technology ‘n Arts – A wordplay that embodies our philosophy of blending engineering precision with creative problem-solving and our passion for technology.
Our brand stands for trust, agility, and excellence, empowering organizations to master complexity, integrate seamlessly, and innovate with precision.
Brand Name Usage
In the logo design, our brand name appears as technarts in all lowercase for visual balance and design consistency.
In all written text, communications, and publications (digital or print), the brand name must be written as TechNarts with an uppercase T and N.
Never use variations such as Technarts, TECHNARTS, or techNarts.
Logos
Primary Logo
Secondary Logo
Logomark
Primary Colors
TechNarts Orange
TechNarts Orange is the primary brand color.
Pantone 1655 C – HEX #FF6A13
RGB 255 / 106 / 19
CMYK 0 / 69 / 91 / 0
Motto Gray
Motto Gray is used as a supporting color within logo variations, especially for motto text.
Pantone Cool Gray 8 C – HEX #878787
RGB 135 / 135 / 135
CMYK 47 / 37 / 37 / 17
TechNarts Logos
Primary Logo
Secondary Logo
Logomark
Primary Colors
TechNarts Orange
TechNarts Orange is the primary brand color.
Pantone 1655 C – HEX #FF6A13
RGB 255 / 106 / 19
CMYK 0 / 69 / 91 / 0
Motto Gray
Motto Gray is used as a supporting color within logo variations, especially for motto text.
Pantone Cool Gray 8 C – HEX #878787
RGB 135 / 135 / 135
CMYK 47 / 37 / 37 / 17