CORPORATE IDENTITY



TechNarts Logo



TechNarts is comprised of the word “TechNology” and “Art”. With this form, our brand has generated our motto: “Technology is an Art”. Within the context of this inspiring idea, we use technology as a medium and perform our craft accordingly.

“Nart”, which takes part in “Nart Informatics”, represents the general name of mythological characters of Circassians. Nart means fearless, brave hero.

Shield at the logo of TechNarts represents the pose of the Caucasus dancers. This pose means for dancer to confront difficulties by opening the arms at two side and shield with his own body.

TechNarts Orange
#FF6A13

TechNarts Orange is the primary brand color. It represents energy, motion and innovation, creating a strong and recognizable visual identity across digital and printed materials.

Pantone 1655 C – HEX #FF6A13

RGB 255 / 106 / 19

CMYK 0 / 69 / 91 / 0

Motto Gray
#878787

Motto Gray is used as a supporting color within logo variations, especially for motto text. It should be used carefully to maintain readability and visual balance.

Pantone Cool Gray 8 C – HEX #878787

RGB 135 / 135 / 135

CMYK 47 / 37 / 37 / 17

Meaning of Nart
Nart Sagas
Subject of Nart Sagas
Heroes of Nart Sagas